What is Search Engine Optimization and why is it important to my business?

Search Engine Optimization, more commonly known as SEO, is a set of guidelines websites can follow if they want their website to appear on the front page of a search term.

It’s extremely profitable and simple to adapt a website to what search engines want. And again, we want to do this because appearing as the first result for a search term will bring in more customers and sales.

How do I get started in SEO?

There are tons of resources on the internet that delve different methods of doing SEO. Things like making sure the right keywords are on the website, as well as the ‘density’ which is the ratio of non-keywords to keywords.

There are also ‘meta tags’ which requires the user to be able to read a little bit of code.

If this sounds like a lot to you, that’s the reason why your inbox is always flooded with offers to ‘increase your web traffic’.

Should I hire a SEO specialist or learn SEO?

For a person just starting out and has the time, SEO can be learned with relative ease. However as the company grows and more revenue is generated, investing in SEO specialists and marketers would not be a bad idea because they can test different strategies.

Search Engine algorithms are constantly evolving, so what worked yesterday may not work today.

SEO specialists can keep you informed as well as maintain the website if any sudden changes were to occur overnight.