First impressions are important, and people often go for the cleaner and more modern look. Don’t be fooled, it’s not hard or expensive to create a professional website. Businesses can use website builders like Weebly, or Squarespace to create websites that would have use to cost thousands for pennies on the dollar.
Modern websites must be responsive.
Responsive means that the website can be viewed on a phone. This is very important when it comes to Search Engine Optimization. Most platforms including website builders are automatically responsive.
Should I hire a web designer?
Website designers are important because they make your website attractive. However the work should be a one time fee till web trends change and the internet evolves. However most designs, once done, need little work.
More often than not, the design is not as important as the actual content and words written on the page. Sure, if everything looks nice it might get your foot in the door, but marketing and selling the product is a different story.
If your website looks decent, but the content itself is lacking in depth and quality, then hiring a designer may not bring a good return.